Entice new audiences and enjoy revenue share that supports the wider activities of the gallery
Support return visits to the permanent collection with multiple stories about works of art
Develop long-term visitor relationships
Communicate the museum brand beyond the walls of the gallery itself with play-at-home functions
Create a captivating experience combining the physical and digital in a dynamic new way for families and tech-savvy visitors
Generate revenue
It has been a real pleasure working with Artale on The Magic Horn. It was a very collaborative process and I am thrilled with the results. User testing has shown that the game will give children and families a unique way ‘in’ to the Collection, allowing them to explore it in new and interesting ways. I am looking forward to seeing it in action!
Anne Fay
Head of Education, The Wallace Collection, UK
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Engage younger tech-savvy audiences
Encourage repeat visits to the collection
